Robert was born into a retail family, dating back generations. As such he was always interested in selling, clothes predominantly.
Because of this and his IT background, he started an IT company for fashion retail in 2011. This company, called EfficientFashion offered a revolutionary IT environment for fashion retailers. Later, the company branched into general retail under the name EfficientRetail.
As a spin off from this fashion business, Robert also started his own clothing brand. The brand is called SchienenZeppelin. It offers the atmosphere of the boom period of the roaring 20’s and wants to show that technical and scientific development of the time was surprisingly far developed.